RAR


Genesis

It's almost 10 years we train and race. We are looking for the ideal wheel, the one able to take us to our maximal effort, to improve our performances.

We had to face the reality. Slowly we were moving away from it. The wheel universe was radically changing course, the industrialization got the upper hand.
The automation moved the performance away from the cyclists needs. High level sports always relied on small structures driven by artisans. This is the case of the Formula 1, the 24H du Mans prototypes, the motorbike GP. They all work with components made by artisans, unique, impossible to make by large companies. This is also the case of the sports involving sliding or gliding such as skiing, surfing and windsurfing...

 

«The wheel universe was radically changing course, the automation got the upper hand. »

In cycling, this kind of structure did not exist and we were forced to follow the crowd, to use what the manufacturers imposed us.
The solution was obvious: to return to the source. The handbuilt wheels, assembled with traditionnal components and a rigorous building procedure offered the characteristics we were looking for, and the feelings that disappeared with the excess of automation. The experience we gained with the hundreds wheels we made, the tries, tests, optimizations, materialized the absolute wheel, the one perfectly adapted to a cyclist need.

RouesArtisanales.com was born on February 2005. We opened the first artisanales wheels boutique later.

RAR zoom montage


Cycling is one of the most difficult sport. Hygiene, experience, rigor and hard-line attitude are adjectives the racers learn with the time. The pro riders learn them of course, but not only. The amateurs, passionnated riders, we are all aware of its difficulties and the sacrifices it imposes us.

« High level sports always relied on small structures driven by artisans. »

Training and retrieving allow us to take the best of our body and to gain a few seconds, a few watts.
May you ride to live or live to ride, the performance of the machine, the sensations it brings take a very important dimension. As important as the training.

Coupe roue complete

The wheel is the first component in contact with the ground, its qualities directly contributes to your performances: lateral stiffness, inertia, bearing friction, aerodynamic properties, vibration absorptions.

We have designed four wheels, to give you the best cycling experience and to surpass yourself while riding. They all receive high quality components, and provide their own riding characteristics. Their components are designed and made by the most prestigious manufacturers in Europe or in the United-States. Optimized in labs, they have proven their qualities during the international events.

« A wheel quartet, effort concerto. »

This quartet of wheels will offer you a large panel of performances for a large panel of use. Time-trial, road races, climbing, etc. But we have wished not to stop on these wheels.

Refinement concentrate, Absolute is the essence of RAR. Absolute is a full custom hand made wheel that is built for a special need. We can assemble your dream wheelset with the components of your choice, coming from the most performant components.

 

 


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