RAR was created with a strong passion for wheel technology and a commitment to the highest quality wheel building. Its founder created RAR about a decade ago for demanding customers looking for high quality, service and performance.
RAR stands for Roues ARtisanales. RAR wheels are designed to offer the best cycling experience through exclusive and optimized hand crafted bicycle wheels. Our wheels are all hand built one at a time in our RAR workshop in France. This very skilled labor is the result of a many years' experience. Rigor, relentless work, precision, control, surgical specifications are our motivations to make the highest level of couture wheels.